Three products. One customer graph.
Xanite is a brand with three products that share a customer graph, an identity-resolved profile and a consent layer.
Xanite Core
The richest customer data in the building, finally reaching marketing.
Xanite Core is the foundation. A customer data platform, a consent management platform, marketing automation, and a built-in Customer Voice layer for NPS, CSAT and surveys. Identity-resolved profiles. Real-time audiences from real behaviour. Consent enforced at the data layer, not at send time.
Identity-resolved profiles, continuously updated from CRM, app, web, point-of-sale, support and external feeds. Built on an event-streaming spine, not a nightly batch.
Consent captured per channel and purpose, timestamped and withdrawable. POPIA, GDPR and CCPA out of the box. Every send re-checks before it goes out.
Real-time journeys, multi-channel orchestration, message templates and frequency control. WhatsApp, USSD, SMS, email, push, in-app. Live from the first event.
NPS, CSAT and custom surveys baked into the data layer. Responses become attributes. Attributes trigger journeys. Listen, enrich and act in one loop.
- +CDR ingestion, ARPU analytics, subscriber lifecycle
- +28+ pre-built segments, win-back and churn-risk journeys
- +USSD, WhatsApp and SMS-first channels
- +Members-first journeys across the policy lifecycle
- +Renewal, claims and benefit-use triggers
- +POPIA-compliant by location, not by paperwork
- +Transaction-triggered onboarding and cross-sell
- +Salary, balance and product-holding segments
- +Compliance-first messaging with audit trails
- +Cart, browse and post-purchase journey templates
- +RFM segmentation and product affinity
- +Order, review and lifecycle message templates
Works with: Salesforce, HubSpot, Shopify, Klaviyo, Braze, Segment, Snowflake, BigQuery, Postgres, Twilio, Meta, Google Ads.
Xanite RM
Turn shopper traffic into a supplier-funded revenue line.
Xanite RM is a retail media platform built for value retailers. Every shopper segment is also a media audience. Onsite, in-store, offsite and owned channels run as one network. Impression-to-basket on a single shopper ID. Closed-loop attribution that proves the sale, not the click.
Audiences built once in Xanite are activated everywhere. Onsite sponsored placements, in-store screens, offsite via DV360 / Meta / TikTok, and owned email / push / WhatsApp. Build once, activate anywhere.
Impression, click and basket linked on one shopper ID. Deterministic, not modelled. Suppliers see the sales they would not have made, with control / exposed cohorts, halo on adjacent SKUs and brand-lift triangulation.
Self-serve for long-tail brands. Managed service for strategic accounts. Programmatic via DV360, Meta, TikTok and DSP integrations. Long-tail margin and flagship pricing on the same platform.
First-party shopper IDs power addressability when third-party cookies are gone. Brand-safe inventory, premium placements, no open-web risk.
- +Sponsored search on app and web
- +Sponsored category and PDP placements
- +Sponsored homepage and landing banners
- +Aisle and queue digital screens
- +Receipt media on till slips
- +Sampling, shelf-edge and storefront-window activations
- +Retailer audiences syndicated to Meta, Google, TikTok, DV360
- +Lookalike and suppression audiences from first-party shopper data
- +CTV and OOH against retail cohorts
- +Sponsored placements in email, push and SMS
- +WhatsApp messaging audiences for permissioned brands
- +Loyalty and value-message comms inventory
Works with: Google DV360, The Trade Desk, Meta, TikTok, Google Ads, GAM, Magnite, PubMatic, Shopify, WooCommerce, POS feeds.
Xanite B2B
B2C-scale targeting and intelligence, applied to your most valuable B2B relationships.
Xanite B2B is the CRM killer. Continuous, event-driven coverage replaces periodic review meetings. One Coverage Console spans Markets, Lending, Advisory and Transactional. Share-of-wallet, early-warning, cross-sell and next-best-product are scored per client and routed to the named owner with SLA and evidence.
The Coverage Console gives the banker everything: positions, behaviour, signals, next-best-action and the evidence behind it. Markets, Lending, Advisory and Transactional, on one screen.
Event-driven triggers fire on real signals — drawdowns, large payments, market trades, rating actions, news, network moves — the moment they happen. Quarterly reviews become summaries, not the workflow.
Next-best-product scored per client using behaviour, peers and external signals. Ranked and explained. The first conversation about B happens while A is still warm.
Anomaly models and ML scores detect deterioration while there is still something to do about it. One quarter of lead time can be the entire provision.
Multi-level approvals for material outreach. Data residency by region. Every signal, score and action immutably logged. SOC2-certified, regulator-ready evidence.
- +Wallet share, wallet gap, concentration and early-warning at a glance
- +Signals across Markets, Lending, Advisory, Transactional
- +Templated, governed outreach with audit trail
- +Household-level relationship views
- +Life-event triggers and advisor playbooks
- +Cross-sell across investments, lending and protection
- +Renewal-risk and cross-class opportunity scoring
- +Claims-pattern signals into retention workflow
- +Broker-level pipeline and SLA tracking
- +Account-level usage and contract anomalies
- +Cross-product cross-sell for fixed, mobile and cloud
- +Renewal early-warning with reason codes
Works with: Salesforce, Microsoft Dynamics, Bloomberg, Refinitiv, Avaloq, Murex, Core banking feeds, Market data feeds, Snowflake, BigQuery, S3.